Craig Calder Craig Calder

Coldplay’s wristband strategy

Coldplay’s concerts are more than just a musical experience—they’re a lesson in solving big, fast-moving problems with creativity and finesse.

Read More
Craig Calder Craig Calder

Treat time like an ice cream

Time is a lot like ice cream. It’s sweet, it melts quickly, and if you don’t enjoy it while you’ve got it, it’s gone. We all get the same 24 hours a day, but how we treat that time determines how much we actually savor it.

Read More
Craig Calder Craig Calder

See more clearly with your eyes wide shut

Vision isn’t just about what you see. It’s about how you choose to look. The world doesn’t change based on what you look at, but on how you choose to interpret it. True clarity comes not from sharper eyes, but from a sharper perspective.

Read More